March 2013 – The Idea Generation-ator.

The Idea Generation-ator

In a recent blog post, I extolled the many virtues of preparing an editorial calendar. Planning ahead of time what you’re going to write and when you’re going to publish it is a great idea in theory, but what do you do if you can’t think of topics to enter in the schedule?

Why, you turn to my Idea Generation-ator* (patent pending)!

Share the publicity. Write about:

  1. Your newest repeat customer.
  2. Your oldest strategic partner.
  3. The customer you’ve helped the most.
  4. Your favorite customer.
  5. The job that gives you the most pride.

Share the knowledge. Write about:

  1. The most important lesson you’ve learned about your work.
  2. The first thing you teach new customers about the work you do for them.
  3. New developments in your industry that will affect your customers.
  4. Preventive maintenance your customers should do after your work is done.
  5. The steps you take before, during, and after a job.

Share the recognition. Write about:

  1. The person who taught you the most about your work.
  2. Your newest employee.
  3. The employee your clients interact with the most.
  4. Your employee who has grown the most while working for you.
  5. Your most valued employee.

Be altruistic. Write an article telling customers:

  1. Why they should hire your competitor.
  2. How to do your work themselves.
  3. How to choose the best company for their job.
  4. What your customers can do to save money when they hire you.
  5. About a job you screwed up and how you’d do it differently.

I could keep going, but instead I’ll save further ideas for the next time I have writer’s block.

To avoid getting it yourself, print this newsletter and hang it on your bulletin board (next to the picture of you and your dog). Every time your mind idly wanders to thoughts like, “OMG, I forgot to buy dog food!” you’ll see this list, be inspired, jot down your new idea…and forget to buy dog food.

See, I know how your mind works!

*A very special thanks to Dr. Doofenshmirtz.


Want more topic ideas?

Fill out the form to the right! You’ll get ideas and more in my free eBook, Get Stuff Out of Your Head and Onto the Page.


About the Author

If you’ve ever found yourself wordless, out of time, forced to write and hating it, you’ve needed my help. I’m Debra Hemminger. I write content for people like you who want to grow their small business by sharing knowledge their audience values. Writing content for small businesses is my dream job because I draw on all of my interests as I help people like you grow their audience.


March’s Special Offer

Free 30 Minute Brainstorm to Generate Writing Topics

Stumped over what to write about? I won’t be. Tell me about your business and your ideal client and I’ll spew ideas like Mt. KrakatoaContact me today to schedule your session.

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