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Benefits 2.0 protect your self-image

Posted on February 20, 2013 · Posted in Marketing

Benefits 2.0 protect your self-image When we last met… Last week we talked about the spiffy mousetrap you invented and how to convince people to buy it. When you tried.. read more

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Benefits 1.0 Give You What You Want Out of Life

Posted on February 12, 2013 · Posted in Marketing

Benefits 1.0 Give You What You Want Out of Life You’ve created a shiny new mousetrap (yeah, I know, so original). It’s going to make you millions, millions, of dollars… read more

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Use This Tool to Choose Words With Precision

Posted on February 4, 2013 · Posted in Writing tips

Use This Tool to Choose Words With Precision In the February edition of Write Away!, I talked about how important it is to choose precisely the right word. Therefore, I.. read more

With an editorial calendar, you can prepare high-value content.

Do You Have an Editorial Calendar – Part 2

Posted on January 28, 2013 · Posted in Planning

Apparently, and sadly, I’m not unique. A Google search of “how to make an editorial calendar for your blog” yielded several helpful articles on the first page, many posted this month… read more