Archive for the 'Marketing' Category

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Benefits 2.0 protect your self-image

Posted on · Posted in Marketing

Benefits 2.0 protect your self-image When we last met… Last week we talked about the spiffy mousetrap you invented and how to convince people to buy it. When you tried.. read more

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Benefits 1.0 Give You What You Want Out of Life

Posted on · Posted in Marketing

Benefits 1.0 Give You What You Want Out of Life You’ve created a shiny new mousetrap (yeah, I know, so original). It’s going to make you millions, millions, of dollars… read more