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Posted in Teamwork

Content Writer – Brain Included

While I write, my brain sits in the corner and plays with everything I’ve learned about my topic. When I write for you, it plays with information I’ve learned about your business.

Why does this matter?

When you or I work on our own businesses, we save time by looking in our “toolboxes.” We want sources, methods, and ideas that have worked for us in the past. That means we tend to come up with similar solutions over and over.

When I work for you, my brain jumps gleefully into its toy box my toolbox. It tinkers with this, hooks that up to something else, tightens a few loose screws and – voila! – out pops an idea, or three ideas, or a solution.

  • This web copy would make a great marketing presentation.
  • Your tip sheet could really benefit Spanish speakers. Have you considered getting it translated?
  • I hear your passion when we talk, but it doesn’t come through in your website. Let’s work on that.
  • Can’t think of what to blog about? How about these six things?

My ideas are usually something you hadn’t thought of yourself because my brain thinks outside of your box.

I need your help.

I can’t decide how to talk about this on my website. Should I write case studies or blog posts, create a table or a graphic? Or should it just be a surprise benefit I offer my clients? Since I’m working on my business with my toolbox, my brain is coming up with the same old same old.

How do you think I should talk about my brain? Please take a look in your toolbox and share the ideas you find in the comments.