With an editorial calendar, you can prepare high-value content.
Posted in Planning

Apparently, and sadly, I’m not unique. A Google search of “how to make an editorial calendar for your blog” yielded several helpful articles on the first page, many posted this month. Why re-invent the wheel? Instead of writing my own instructions, I’ll give you the links to two of the better articles with a synopsis of each. They’re complementary. I recommend you read them both, even if you only implement one.

How to Create an Editorial Calendar That Will Grow Your Audience

Christina Zila not only tells you how to develop an editorial calendar (EC), but also discusses different levels of complexity and the advantages of each. An editorial calendar, she says, “could be as basic as a theme for each month and a requirement to blog every Thursday.” She shares some great ideas about how “Themes or recurring features can improve your content strategy.” If your strategy is more advanced, she shows how to use an EC to plan a product launch or other large project using not only your blog, but also social media. She then addresses common objections to planning your content ahead of time and tells you how to develop your own EC.

How to Use Google Calendar to Create an Editorial Calendar

Rebecca Livermore explains why it’s a great idea to create your Editorial Calendar on a dedicated Google calendar. You can put notes or a draft into the description field and attach files and images to each entry so everything you need for each post is kept together and accessible from anywhere. Then you can schedule the work required to create each post using tasks and appointments. She gives you step-by-step instructions for setting it up, including tips for generating topic ideas. All together, this article is hands-on and practical.

Editorial Calendar plugin for WordPress

If your website is built on WordPress, you may appreciate a plugin that makes it easy to schedule your blog posts. You can drag and drop to reschedule, manage drafts, manage posts from multiple authors, and more. I haven’t used it myself since I just discovered it, so I can’t tell you how well it works. But since 96 people gave it 5 stars, another 14 gave it 4, and only 2 gave it 1 star, it looks promising.

So what do you think? Are you going to put together an editorial calendar for your blog? Will you incorporate social media? Let me know in the comments.